Anonimo was founded in Florence, Italy in 1997 by respected designer and entrepreneur Federico Massacesi who had already gained many year's experience in the field of Luxury Goods for Salvatore Ferragamo SpA. His vision was to create an enterprise specializing in the production of unique Italian timepieces focused on staying true to Florentine watch making tradition. He accepted the challenge therefore to be known worldwide as the most important Italian Company producing high quality mechanical timepieces. Events conspired to set the stage for the realisation of this aim. The takeover by an international group caused a famous Florentine watchmaking house to uproot and move abroad, thus leaving an elite and established team of veteran watchmakers wishing to continue their watchmaking tradition in Florence. Happily this wealth of Florentine watchmaking experience joined forces with Federico Massacesi to form the cornerstone on which Anonimo's success was built.
Why Anonimo? The name has not been chosen by chance, even if it has given rise to both curiosity and interest. The name Anonimo, the Italian word for anonymous, was born out of a fundamental philosophy of the Company. This philosophy is based on the principle that the watches are not about us they are about the individual who wears them and are a testimony to and an expression of the personality of the wearer. They are an expression of the values and principles which are inseparable from those of the Company:
Honesty:
every commercial business and human process is based on principles of absolute honesty. Anonimo will continue to deliver to its customers the ongoing support and integrity required to uphold each relationship.
Originality:
Technological creativity and originality distinguish every Anonimo product, they are the result of focused research and long term investment, aimed at building a cultural and technological reputation which will continue to set Anonimo watches apart from all others.
Essentials:
this is the inspiring principle of the Anonimo vision and its absolute conviction. In the creation of our watches, anything that is unnecessary is eliminated, practical features are of paramount importance, resulting in a watch with an unequaled quality-to-value ratio.
Excellence:
is quality above everything, from components, to the most superior materials with suppliers whom are totally in tune with our mission. Our craftsmen and watchmakers complement our total commitment to exceptional strength and value in our timepieces.
Teamwork:
Anonimo is firmly dedicated to teamwork creating winning synergies and strengthening values. This philosophy begins with our founder and team members and is a vital part of the commitment by and between our strategic suppliers and distributor partners worldwide.
On the basis of his principles, Anonimo has created the watch line "Opera Meccana" which is primarily a precise concept rather than a simple and concise statement. "Opera" is related to the Latin "opus-operis" in order to remind the spirit of craftsmanship which has been influencing our land and culture for so many centuries. "Opera" also refers to the idea of musical harmony which is a universal concept shared worldwide.
"Meccana" is the fusion of the two words "Meccanica" and "Arcana" which mean respectively "mechanical" and "mysterious" and it refers to those treatises of alchemy and esoteric philosophy that were called "Opera Arcana " in the Middle Ages. Anonimo wanted to espouse these concepts with the conviction that watches are miracles of perfect mechanics and craftsmanship and therefore created the "Opera Meccana" collection, faithful to the great Florentine tradition in precision mechanics and watch making.
Anonimo watches are strictly mechanical and manufactured in high quality stainless steel. Our technical skills, the culmination of many years experience, have resulted in the realization of the exclusive stainless steel AISI316 watch cases and in their unique artisan finishing technique. In our laboratories in Florence, Anonimo use state of the art instruments and computers that allow us to implement in house design and production plans of our watches. AutoCAD drawing systems coupled with our unique and proven scheduling system allows us to maximize production and talents of our watchmakers by taking advantage of technology.
Anonimo is also privileged to be one of a select few of Italian watch firms to be authorized by ETA to use a series of master complication movements. We also successfully collaborated with Dubois Depraz SA which is one of the most important Swiss companies specialising in high quality mechanical movements, chronographs and complications, resulting in the realization of the caliber 2035 for the chronograph Militare Crono.
Thanks to this synergy and also upon Anonimo specifications, the position of the supplementary chronograph module has been modified and rotated in relation to the automatic movement. In this way we could maintain the crown at 6, as for the model 2004 Militare, and move the chronograph push-buttons on the left hand side of the watch for a greater protection. This innovative position allows operation of the chronograph functions in an easy and secure way with only the use of the thumb and it also allows location of the chronograph counters in the unusual but immediately legible part of the dial.
Because of our professional industrial diving exposure, Anonimo was provided the opportunity to participate in an exceptional diving test with the I.N.G.V. Istituto Nazionale di Geofisica e Vulcanologia di Roma, (I.N.G.V. is one of the most important and famous European Research Institution in the field of geophysical and seismological researches) in conjunction with C.N.S professional divers in 2001, after extensive testing of the Millemetri diving watch in the China sea. The Geostar project, one of the many experiments coordinated by the I.N.G.V., with important Italian, French and German partners, is a scientific and technological project aimed at the development of an innovative deep sea benthic observatory devoted to continuous long-term geophysical, oceanographic and geochemical observations for a better comprehension of the Earth's internal structure and Geodynamics. This Geostar operation featured the submersion of a SN-1 underwater deep sea robotic module, off the coast of Augusta, Sicily, October 9, 2002, including two Anonimo Millemetri that were attached and submersed to a depth of 2100 meters on this radio controlled vehicle. Millemetri designed and built to work up to 100 atm (1000 meters) brilliantly surpassed its intended capability beyond 100% of its waterproof capability and proved to be fully up to this challenge of this depth and beyond. This successful submersion has been officially certified by Dr. Paolo Favali, in charge of the deep Sea Activities for the I.N.G.V. Anonimo wanted to celebrate this event issuing a special edition of the model Millemetri, the TRILOGEO set (70 caskets, 210 pieces), whose elegant box contains three watches Millemetri with black, orange and yellow dial. On their case back Anonimo engraved the date of the performance and the depth achieved.
In its constant research and innovation, Anonimo holds exclusive international patents: the Kodiak process, The Crown Vanishing Locking Device applied to the Militare models, the U-Lock system and the revolutionary push-buttons applied to the Professionale Crono 6002.
The Kodiak Process:
Leather is rarely resistant to water, particularly when the salt content is considerable. Current waterproofing treatments reduce leather porosity and compromise the transpiration properties. The exclusive Anonimo Kodiak Process allows leather to maintain unchanged its features of porosity and transpiration whilst allowing our straps to be worn in water without damaging the leather. It does not make the leather simply water-repellent but allows hydrols to pass through even after a long lasting immersion affording our straps a positive experience when worn in water. This capability completes the ability of our watches to link fashion with function. The Crown Vanishing Locking Device: The Anonimo patented system, exclusive on the serie of the models Militare, allows for innovative water resistant and crown protection security, whilst providing a unique and functional crown- winding and time- setting apparatus. This particular locking device also resolved the aesthetical and functional disadvantages due to the current crown locking tools and to their lateral encumbrance.
U-Lock System:
Anonimo is proud of the innovative locking system, exclusive to the Professionale models watch case, highlighting the importance that waterproof concepts and functions contribute to our philosophy. Industry recognition provided Anonimo the opportunity to be chosen to develop a professional relationship with one of the most important deep-sea diving industrial companies in the world, C.N.S. Cooperativa Nazionale Sommozzatori. C.N.S. experienced divers and diving supervisors have spent more than 20 years on many of the most significant industrial diving challenges and has faced an endless sequence of challenging projects at various water depths in many countries around the world. Thanks to the extensive research and input by C.N.S. professionals Anonimo has been charged with the opportunity to implement radical changes and to create features for an enhanced diving watch that has never been available to professional divers, before according to C.N.S. The Anonimo Professionale models feature an extreme strength oversized watch case, ergonomically finished with an advanced locking waterproof system which alleviates torsion on the O-Rings, and is easily repaired in emergency conditions without special tools. The system exclusively operates with great dimension screws and bars that allow the watchcase to open or be released without the watch movement needing to be removed. The locking system of the bezel and back cover works with external female tread bars, easily replaceable, and connected to the back cover, on rotation hinges at h. 9.00.
Professionale Crono Push Buttons:
In 2006 Anonimo also introduced the Professionale Crono, a mechanical chronograph featuring a revolutionary couple of push buttons, conceived and designed in collaboration with Boninchi, one of the great industry of watch components. Anonimo is in the process of receiving a patent for their innovative watertight system which prevents not only unintentional chronograph operation, but most of all it assures their waterproof unlike the traditional buttons.
About Time - Watches, Fine Pens and other Luxuries since 1952. About Time Watch & Jewelry Company and AboutTime.com has been a family owned and operated business since 1952. We launched our original website in 1995 because we understood that e-commerce was essential to our future, but we are first and foremost a watch company, not a "dot com" company. Take the time to read some of our numerous letters of recommendation from satisfied clients, new friends and old, under Testimonials. They are very real and very heart-warming. Feel free to call us with questions, concerns, comments or of course, compliments. Visit us on the web at www.abouttime.com or in person at Dana Point, California. Montegrappa, A. Lange & Sohne, Accutron, Alfex, Alpina, Anonimo, Arnold & Son, Audemars Piguet, Ball, Baume et Mercier, Bedat, Bell & Ross, Blancpain, Breguet, Breitling, Bulova, Bvlgari, Cartier, Chanel, Chopard, Christian Dior, Chronoswiss, Citizen, Concord, Corum, Curtis & Co, Dino Zei, Dubey & Schaldenbrand, Ebel, Ernst Benz, Fendi, Festina, Formex, Fortis, Frederique Constant, Giantto, Girard Perregaux, Glashutte, Glycine, Graham, Gucci, Hamilton, Hanhart, Hermes, Hublot, IWC, IceTek, Jaeger-LeCoultre, Jorg Gray, Longines, Luminox, Maurice Lacroix, Michele, Movado, Omega, Orbita Watch Winders, Oris, Panerai, Patek Philippe, Perrelet, Piaget, Pulsar, Rado, Reactor, Revue Thommen, Roger Dubuis, Rolex, Seiko, Suunto, Swiss Army, Tag Heuer, TechnoMarine, Tissot, Tutima, U-Boat, Ulysse Nardin, Vacheron Constantin, Vulcain, Wittnauer, Xemex, Xen, Zenith
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