Friday, February 15, 2013
Zurvita Review - Can You Really Make Money With a Zurvita Business?
Zurvita is a relatively new company that provides a variety of services that relate to consumer health, technology, identity theft, and energy. Additionally, they provide an income opportunity to people looking to partner with Zurvita and become a reseller of their products.
The big question is simply this: can you really make money with Zurvita? Is it a good opportunity? Let's take a closer look.
Zurvita - The Good
Zurvita was founded in 2008 by Mark Jarvis. It's core product line consist of:
1. An Energy product - where you can contract energy prices for a fixed term rate.
2. Health - a service plan that is not insurance, but provides consultative services in regards to diagnosing and short-term prescriptions for illnesses.
3. Tech - a product to provide "technical support" for a variety of services, as well as a suite of technology services.
4. General discounts - a type of concierge service.
5. Home guard for fixing Home Appliances.
6. Legal protection - for identity theft and legal services.
They are owned by the Amacore Group - a publicly-traded entity that focuses on the same type of niche that Zurvita operates in.
Their core principles are interesting, as they claim to:
1. Create a company that glorifies God
2. Create a strong (but humble) leadership team
3. Create an environment where people can win at every level
While interesting (even admirable) lets take a look at the other side of Zurvita.
Zurvita - The Other Side Of The Coin
The company subscribes to "warm marketing", which includes selling to friends and family members. This type of model is the fastest way to get 3 or 4 people into your downline, but it can have a negative impact on relationships. People don't like having their relationships leveraged for financial gain - and at its core, that is what warm marketing is all about.
A much more effective way to grow a business is by target marketing - targeting people that already have a need for what you have, and building systems that bring them to you.
Zurvita is a good company, and they have a viable business. However, the key to success will be in ability of the distributor to move beyond their warm market for long-term success.
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